Siamese joins Ministry of Culture talks on Bangkok International Film and Television Market
Siamese Film and Content Market recently participated in discussions led by the Ministry of Culture of Thailand concerning preparations for a Bangkok International Film and Television Market. The meeting brought together representatives to exchange knowledge on how international film festivals and film markets operate, with the aim of identifying formats appropriate for Thailand’s context. The discussion centred on how established international film markets are structured — their trade mechanisms, programming models, and relationships between festivals and commercial market activity. Participants reviewed approaches from existing events to understand what has worked in comparable contexts, and what needs to be adapted for Thailand.
The exchange was not a planning meeting in the conventional sense. It was a knowledge-gathering exercise: what formats exist, how they function, and what it would take to make a market of international standing work in Bangkok. Thailand has the production capacity, the IP, and the regional reach to host a credible international film and television market. What has been missing is a shared understanding, at the institutional level, of what that looks like in practice. A government-backed Bangkok market would create a new commercial infrastructure for Thai and ASEAN content — one that gives rights holders, producers, and international buyers a consistent, official venue to do business.
Siamese is Thailand’s first international film and content trade platform. As the only independent market operator currently developing an event of this kind in the country, Siamese brought direct knowledge of international market formats, trade structures, and the specific demands of running a commercial film market in Southeast Asia.The meeting is part of a broader process. Siamese will continue to engage with government and institutional stakeholders as discussions on the Bangkok International Film and Television Market develop.